William Esteb, President, Patient Media, Inc.

TOPIC: Effective Patient Communication

After serving as the creative director for advertising agencies in Denver, Seattle and San Francisco, William Esteb was introduced to chiropractic in 1981 when he was asked to write the profession’s first patient education video. Esteb, president of Patient Media, Inc., has conducted more than 50 patient focus groups, and authored 11 books that explore the doctor/patient relationship. In 2006 he co-founded the Perfect Patients new patient website service, looking after the online reputations for thousands of chiropractic practices around the world.